GA4 Update

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BEYOND DASHBOARDS

How It Works: Standard Tracking User Interface

 

SERVICES

Why The Move to GA4?

  • Shifts in the Industry/Regulations (timeline)

    Privacy & Permission

  • Cross-Platform & Cross-Device Tracking

    Tracking User Behaviors/Actions Across Devices

  • Third-Party Data Collection

    Holes in data capture and measuring data equally

  • Controlling Data & Advanced Analytics (BI)

    Emergence of CRM Platforms & Applied Machine Learning (BI)

SHIFTS IN INDUSTRY/REGULATIONS

Landscape is Changing and User Expectations Rising

Regulatory Changes

 Regulations such as GDPR, CCPA have impacted how data can be collected and used

Brower Updates

 Heightened controls are impacting traditional data collection (e.g., third-party cookies and device identifiers)

User Privacy Controls

 Heightened controls are impacting traditional data collection (e.g., third-party cookies and device identifiers)

TRACKING

Core-Platform, Cross-Device (Desktop, Tablet, Mobile)

GA4 Applies User-Centric Event-Based Tracking The Single-User Journey Across Platforms/Devices

Session-Based Tracking

  • Applied Third-Party Cookie ID for Tracking

  • Tracked Individual Sessions

  • Separated Cross-Platform, Cross-Device

  • Tracked Sessions and Hits

    *Users can be tracked across devices with ID/User Login

User Event-Based Tracking

  • Applied Device ID + First-Party Cookie ID or Google Signal or User ID for Tracking

  • Aggregates User Behavioral Tracking Cross-Platform, Cross-Device

  • Tracks Events (action based)

WHY US

Reasons You Should
Choose Campaing Watch

Web Analytics

Proper web analytics implementation is crucial for accurately measuring website performance, identifying areas for improvement, and making data-driven decisions.

Tag Management

Using a tag manager simplifies pixel implementation and makes it easier to manage and update tracking across your website.

Qualitative Analysis

Heat mapping allows for a qualitative analysis of website traffic, helping to identify user behavior and areas for optimization.

GA4 USER TRACKING

GA4 Tracking Options: Device IDs, Google Signals & User IDs

GA4 User Tracking

Device id generates a random integer stored by a first-party cookie

making the user anonymous. Saved for two years after first stored.

*Does not allow for cross-device tracking

Google Signals*

Google signals requires users are logged into their google account and given consent

allowing GA4 to associate users with the event data it collects. Google Signals uses aggregate data, so personal data is anonymized and never processed by third parties. Personal user personal data is protected and is GDPR and other privacy laws compliant.

*Requires average of 500 Users Per Day

User IDs

User id requires users login to their account

and is the most reliable method of tracking individual users across multiple devices, without cookies, it only works if users are authenticated or logged into your website/app during each session.

*Requires average of 500 Users Per Day

 

Google Consent Mode

Google Consent Mode is a way for your website to measure conversions and get analytics insights while being fully GDPR, CCPA, LGPD compliant across Google Analytics, Google Tag Manager (GTM) and Google Ads.

Google’s privacy consent mode permit websites to honor the individual user’s consent preferences while still collecting anonymized metrics. It does not help target or identify users, but captures anonymous data reporting on content, conversions, and attribution which helps Google to model for gaps in conversions.

Google Consent Mode integrates with OneTrust, privacy management software.

AD HOC REPORTING

Analysis Hub

What Does the Analysis Hub Do?

Analysis Hub is a collection of advanced analysis techniques to help you uncover deeper insights into your customers’ behaviors that go beyond the standard reports.

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Track Behaviors And Goal Conversion

Filter by Business Unit

What content area are they going to on the website? (Healthcare, Real Estate, Financial Services)

Track Behaviors

What events/action are they taking on the website within the business unit?

  • Visit Loan Information
  • Download PDF
  • Go to Another Business Unit

Goal Conversion

What events/action are completed that we assigned as a goal?

  • Complete Form
  • Download PDF
  • Called Assigned Number

BENEFITS

GA4 Biggest Impact For Marketers

 

  • Privacy Compliance
    Shift from Third-party Cookies to Device IDs + First-party Cookies, Google Signals and/or User IDs 
  • New Data Tracking
    Shift from Sessions + Hits to Events (action-based), track data cross-platform, cross-device
  • Single Data Streams
    new way of collecting different sources of data under one property
  • Business Objective Oriented
    Ability to label/track events that contribute to achieving your objective as a conversion
  • Enhanced Reporting Capabilities
    Use of Machine Learning and Business Intelligence to turn Data into Actionable Insights

BUSINESS INTELLIGENCE

User Engagement Metrics

Understanding User Behaviour

GA4 metrics use events to measure engagement and give a well rounded view of website visitor behaviours and actions.

Allow you to know exactly how your website visitors interacted with your content.

Enhanced events include :

  • Scroll Data
  • File Downloads
  • Site Search
  • Video Engagement

Understand how users interact with their site, what content is compelling users to take action, and what content needs further optimization.

 

Our Clients

Trusted Web Analytics Consultants

CLICK PATHING

Customer Journey Tracking

Customer Journeys

C

Events can happen cross-platform and cross-device.

GA4 Lifecycle Reports:

Designed to be aligned with the stages of the customer journey – acquisition, engagement, monetization, and retention.

     

    • Better understand the journey
    • Identify gaps and opportunities
    • Gain insights into where to tweak your marketing strategies

    Understand how users interact with their site, what content is compelling users to take action, and what content needs further optimization.

    FASTER ANALYSIS

    Built in AI for Predictive Metrics

    Use Behavioral Conversion Predictions to acquire new customers, prevent churn & improve ROAS

    AI Applied Machine Learning

    Automate to create Audiences when Suers reach key business milestones

    • Suggest Audiences
    • Predictive Metrics
    • Predictive Audiences
    • Remarketing Lists (for search ads)

    DATA INTEGRITY

    How It Works: Deploy & Implement GA4 via Tag Manager

    • Define objectives
    • Define objectives Define parameters & events to track
    • Set Up GTM Data Layer
    • Pipe data into reporting, targeting &    marketing campaigns

    MARKETING AUTOMATION

    Custom Reporting:
    Audience Segmentation

    GA4 allows us to identify/segment audiences and track events

    New Clients

    Make inference based on receiving new subscriber email and click on link.

    Existing Clients

    Make inference based on visitors going to the client login page.

    Visitors/Prospective Clients

    Any visitors, non-clients

    YOU’RE IN GOOD COMPANY

    Speaking Engagements
    & Thought Leadership

    We’ve presented at 37 industry confrences

    Shifts In Industry/Regulations

     Platforms/technology and Privacy laws have changed the ways marketers can capture user data 

     ΟShifts in Platforms/Technology

     ΟShifts in Privacy Laws

    2002/2009

    ePrivacy Directive “Cookie Laws”

    February 2019

    ePrivacy Directive “Cookie Laws”

    June 2019

    Firefox ETP 1.0 (3.8% Adoption)

    February 2020

    Google Chrome Cookie Announcement (63.5% Adoption)

    November 2020

    CPRA Passage (In effect 2023)

    April 2021

    Apple ATT(App Tracking Transparency)

    May 2018

    GDPR

    July 2019

    Apple ITP 2.2

    September 2019

    Apple ITP 2.3

    July 2020

    CCPA

    March 2021

    Virginia CDPA

    Get In Touch

    Schedule Demo Today

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